PROJECT OVERVIEW

Dr Khurum Khan, Consultant Medical Oncologist

We launched a new website for Dr Khurum Khan, Consultant Medical Oncologist, in April 2022 with the overall objective of providing an in-depth overview of who Dr Khan is and the expertise he is able to offer patients. We aimed to do this by creating a unique and extensive bio about his education, career and achievements to date with links to his research and publications. Alongside showcasing him as a person, we aimed to use the site as a source of information for patients seeking care or treatment for the conditions he is able to treat via offering a comprehensive overview of these. 

THE BRIEF

Our Client's Goals

+ Enhance professional image  
+ Further establish brand
+ Give confidence to new customers
+ Reduce leakage of potential new customers

THE STRATEGY

How did we do this?

How did we do this?

How did we do this?

Discovery session with Dr Khan to understand his needs, aims and uniquenesses

  1. Building a original template for the website to match his aims

  2. 1 hour virtual In-depth interview with our expert medical copywriter 

  3. 1.5 hour photoshoot at his place of work (Leaders in Oncology Care) at his convenience 

  4. The website build - Within 10 working days, all copy had been populated, photos edited and uploaded, proofing completed and website presented to Dr Khan for sign off

  5. Launch website

Discovery session with Dr Khan to understand his needs, aims and uniquenesses

  1. Building a original template for the website to match his aims

  2. 1 hour virtual In-depth interview with our expert medical copywriter 

  3. 1.5 hour photoshoot at his place of work (Leaders in Oncology Care) at his convenience 

  4. The website build - Within 10 working days, all copy had been populated, photos edited and uploaded, proofing completed and website presented to Dr Khan for sign off

  5. Launch website

Discovery session with Dr Khan to understand his needs, aims and uniquenesses

  1. Building a original template for the website to match his aims

  2. 1 hour virtual In-depth interview with our expert medical copywriter 

  3. 1.5 hour photoshoot at his place of work (Leaders in Oncology Care) at his convenience 

  4. The website build - Within 10 working days, all copy had been populated, photos edited and uploaded, proofing completed and website presented to Dr Khan for sign off

  5. Launch website

THE RESULTS

How did we do this?

The website is performing well and has achieved its initial goal to support establishing the brand of Dr Khurum Khan as can be evidenced by the continuing increase in unique visitors and their views of the site. 

The site is optimised for search engines as evidenced by the results of how visitors are finding the site.   

Date range: May 2023 - May 2024

Our success

2,659

Views

98%

via Social Media

1,211

Visitors

12

Posts