PROJECT OVERVIEW

Dr Khurum Khan, Consultant Medical Oncologist

We launched a new website for Dr Khurum Khan, Consultant Medical Oncologist, in April 2022 with the overall objective of providing an in-depth overview of who Dr Khan is and the expertise he is able to offer patients. We aimed to do this by creating a unique and extensive bio about his education, career and achievements to date with links to his research and publications. Alongside showcasing him as a person, we aimed to use the site as a source of information for patients seeking care or treatment for the conditions he is able to treat via offering a comprehensive overview of these. 

Dr Khurum Khan, Consultant Medical Oncologist
Dr Khurum Khan, Consultant Medical Oncologist

THE BRIEF

Our Client's Goals

  • Enhance professional image  

  • Further establish brand

  • Give confidence to new customers

  • Reduce leakage of potential new customers

THE STRATEGY

How did we do this?

How did we do this?

How did we do this?

  1. Discovery session with Dr Khan to understand his needs, aims and uniquenesses

  2. Building a original template for the website to match his aims

  3. 1 hour virtual In-depth interview with our expert medical copywriter 

  4. 1.5 hour photoshoot at his place of work (Leaders in Oncology Care) at his convenience 

  5. The website build - Within 10 working days, all copy had been populated, photos edited and uploaded, proofing completed and website presented to Dr Khan for sign off

  6. Launch website

  1. Discovery session with Dr Khan to understand his needs, aims and uniquenesses

  2. Building a original template for the website to match his aims

  3. 1 hour virtual In-depth interview with our expert medical copywriter 

  4. 1.5 hour photoshoot at his place of work (Leaders in Oncology Care) at his convenience 

  5. The website build - Within 10 working days, all copy had been populated, photos edited and uploaded, proofing completed and website presented to Dr Khan for sign off

  6. Launch website

  1. Discovery session with Dr Khan to understand his needs, aims and uniquenesses

  2. Building a original template for the website to match his aims

  3. 1 hour virtual In-depth interview with our expert medical copywriter 

  4. 1.5 hour photoshoot at his place of work (Leaders in Oncology Care) at his convenience 

  5. The website build - Within 10 working days, all copy had been populated, photos edited and uploaded, proofing completed and website presented to Dr Khan for sign off

  6. Launch website

THE BRIEF

The Results

The website is performing well and has achieved its initial goal to support establishing the brand of Dr Khurum Khan as can be evidenced by the continuing increase in unique visitors and their views of the site. 


Date range: April 2022 - May 2024

2,659

Views

98%

via Search Engine

1,211

Visitors

12

Posts

THE RESULTS

Going Further

To achieve the best results and performance for a website it is important to continually modify and update information for the benefit of search engine rankings but more importantly to provide confidence to visitors that what they are reading is accurate and true. 

By sharing important updates or key achievements with us, we are able to capitalise on these to provide sites with timely boosts to your sites.

Example: Dr Khan was featured in a story on a number of news outlets during June 2022. We were able to provide spikes in his website visitors for 3 months by linking the appropriate news videos / articles directly to his site.

Our success