PROJECT OVERVIEW

Enhancing Patient Pathways for Marylebone HPB

Marylebone HPB is a leading specialist clinic providing expert care for conditions related to the liver, pancreas, and biliary system. As a highly specialised medical service, the clinic needed an effective way to manage patient inquiries while ensuring a seamless experience for both prospective clients and their administrative team.

Dr Khurum Khan, Consultant Medical Oncologist
Dr Khurum Khan, Consultant Medical Oncologist

THE BRIEF

Our Client's Goals

Design for Conversion – The website was built with a user-friendly interface that clearly guided visitors toward making direct inquiries.

  1. Improve Navigation & Call to Action – Key pages were structured to minimize distractions, with prominent call-to-action buttons directing users to contact the PA for swift assistance.

  2. Professional, Yet Personable – We balanced professionalism with an approachable tone, ensuring the website reflected both the medical expertise of Marylebone HPB and their commitment to patient care.

  3. Optimized for Mobile & Accessibility – Recognizing that many patients seek medical advice on mobile devices, we optimized the site for seamless browsing across all platforms.

THE STRATEGY

How did we do this?

How did we do this?

How did we do this?

Designed for Conversion – The website was built with a user-friendly interface that clearly guided visitors toward making direct inquiries.

  1. Clear Navigation & Call to Action – Key pages were structured to minimise distractions, with prominent call-to-action buttons directing users to contact the PA for swift assistance.

  2. Professional, Yet Personable – We balanced professionalism with an approachable tone, ensuring the website reflected both the medical expertise of Marylebone HPB and their commitment to patient care.

  3. Optimized for Mobile & Accessibility – Recognising that many patients seek medical advice on mobile devices, we optimised the site for seamless browsing across all platforms.

THE RESULTS

Conclusion

Through thoughtful design and a strategic approach, we helped Marylebone HPB create an online platform that not only reflects their medical expertise but also optimises the patient journey.

By ensuring a smooth inquiry process, we’ve helped them enhance their patient experience while streamlining their administrative workflow.