PROJECT OVERVIEW
Mr Ahmad Sayasneh, Consultant Gynaecological Oncology Surgeon
Our client Mr Ahmad Sayasneh, Consultant Gynaecological Oncology Surgeon, launched his new website with us in October 2023 and to support early growth he signed up to our 3 month kick starter SEO package. Here is his story of how this can increase website views for your website.
THE BRIEF
Our Client's Goals
Our agreed strategy was to post a search engine optimised blog and supporting social media posts on a monthly basis. The below chart shows spikes in views and visitors in correlation to the posting of blogs and social media posts.
THE STRATEGY
In this example:
Blog 1 and supporting social media post on LinkedIn was posted on 16th November
Blog 2 and supporting social media post on LinkedIn was posted on 12th December
No other blogs were posted during this time period
As part of the social media strategy for Mr Sayasneh, we also agreed to launch a brand new instagram account for him which we created in the middle of January with a few posts resulting in the January spike seen
THE STRATEGY
Without this SEO strategy in place, it is likely the website would have received less than 50% of the total views and unique visitors it has to date, This can be evidenced by how visitors are finding the site with more than 50% finding the site through linkedin.com between 5th November to 5th February.
THE RESULTS
Conclusion
A good and importantly consistent SEO strategy can lead to increased traffic through your website resulting in more opportunity to generate enquiries.
It is important to continue monitoring the analytics with any strategy to be able to learn what is working well to constantly improve and enhance the content being posted to attract a high number of the right visitors.